EDUCATION

Ph.D.: Production Management and Marketing, Kocaeli University, Türkiye (2018)

MA   : Production Management and Marketing, Çankırı Karatekin University, Türkiye (2012)

BA    : Business Administration, Beykent University, 2006, Türkiye (2006)

AREAS OF INTEREST

Research: Marketing Theory, Consumer Behavior, Marketing Communications, Marketing Ethics

Teaching: Digital Marketing, Customer Relationship Management, Sales Force Management, Consumer Behavior

EXPERIENCE

Academic Experience

University of New York Tirana (AL), Department of Business Informatics and e-Business, Assistant Professor (2022- Current)

Kocaeli University (TR), Department of Business Administration, Research Assistant (2010-2022)

Çankırı University (TR), Department of Business Administration, Research Assistant (2009-2010)

RESEARCH OUTPUTS

Refereed Journal Articles

Ayvaz, İ., Elmastaş, D. (2020). The Role of Perceived Corporate Reputation in The Effects Of Price Discounts On The Consumer Behaviors. Eurasian Journal of Researches in Social and Economics (EJRSE), 7(1), 86-95.

Ayvaz, İ. (2020). Factors Affecting In-Game Purchases: An Exploratory Study on Turkish Market. Eurasian Journal of Researches in Social and Economics (EJRSE), 7(1), 162-172.

Ayvaz, İ., Alniaçik, Ü. (2018). The Effect of Scarcity Tactics Used in Marketing Communications on Consumers. The Journal of Social Economic Research, 18(35), 1-19.

Ayvaz, İ., Sucu, Ö. E. (2017). Value Neutrality in Science. Journal of International Social Research, 10(50), 355-361.

Ayvaz, İ., Elmastaş, D. (2017). Political Publicity and Elections Results: An Exploratory Study on Turkish Elections. Journal of International Social Research, 10(50), 660-667.

Sucu, Ö. Ekin, Ayvaz, İ. (2017). Perception of Business Ethics: A Study on Business Students. Social Sciences Studies Journal, 3(8), 597-604.

Ayvaz, İ., Torlak, Ö. (2016). Social Marketing and Its Moral Dimensions. Turkish Journal of Business Ethics, 9(2), 247-281.

Books and Book Chapters

Ayvaz, İ. (2022). Digital Marketing Communication Tactics. DIGITALIZATION IN BUSINESS AND ECONOMY (Blockchain, Cryptocurrencies, Industry 4.0, Digital Transformation), Ed. Dr. Ozan Gönüllü, Nobel Scientific Publications.

Sucu, Ö. E., Ayvaz, İ. (2018). Evaluating The Attitudes of Working And Nonworking Individuals Against Business Ethics Under Different Scenarios. Current Debates in Management Organization, Ed. Sanem Nart, Yavuz Tansoy Yildirim, IJOPEC Publication.

Refereed Conference Presentations

Ayvaz, İ., Elmastaş, D. (2018). The Role of Perceived Corporate Reputation in The Effects of Price Discounts on The Consumer Behaviors. 23rd Marketing Congress, 27-29 June 2018, 913-921

Ayvaz, İ., Alniaçik, Ü. (2017). The Effect of Scarcity Tactics Used in Marketing Communications On Consumers. 22nd Marketing Congress, 28-30 September 2017, Proceedings Book, 728-740.

Funded Research Projects

The effect of scarcity tactics used in marketing communications on consumers and the moderating role of need for cognition”, Ph.D. Thesis Research Project supported by Kocaeli University Research Fund (2017-2018)