Eleni JARAZI, PhD Cand.


PhD Candidate: Mediterranean University of Albania

MSc: Marketing, University of Tirana, Albania (2015)

BA: Finance & Accounting, University of Tirana, Albania (2013)

Business Administration technical degree, Harry Fultz Institute, Albania (2010)


Research: Digital Marketing, E-Commerce, Strategic Marketing, Entrepreneur Marketing, Marketing Social Responsibility, Customer Relationship Management, Business Technology Management, Financial Leasing, Financial Software, Human Resources. 

Teaching: Principles of Marketing, Organizational Behavior


Academic Experience

University of New York Tirana (AL), Department of Business Administration, Assistant Lecturer (2017-Current)

Administrative Experience

Consultant for several projects at different companies (2015-2022)

Bilanc shpk, Account Executive (2015-2019)

Professional Experience

ZEISS Vision Center and Optika 1 optical chain, Marketing & Sales Director (2019-Present)

Bilanc shpk, Account Executive & Advertising Manager (2015-2019)

Dekoll & Brunes shpk, Public Relations & Communications Officer (2014-2015)

Ora News TV, Coordinator (2013-2014)


 Refereed Journal Articles

Kalemaj, I., & Jarazi, E. (2022). Political Instability, Economic and Financial Challenges in the Western Balkans in the Post-Pandemic World. Eurasian Research Journal. Vol. 4, No. 4, pp. 29-37. ISSN 2519-2442. https://doi.org/10.53277/2519-2442-2022.4-01 

Jarazi, E. (2022). Evaluating the Customer Retention and Satisfaction in the Albanian Auto Insurance, ECONOMICUS Journal, ISSN: 2223-6295. 

Refereed Conference Presentations

 Jarazi, E. (2022). “The Relationship Between Green Marketing Adoption and Business Size: Evidences from e-commerce sector in Albania”, International Conference “Circular Economy: Opportunities and Challenges”, Central European Initiative (CEI). 

National and International Conferences

Jarazi, E. (2021). “Economic recovery and growth beyond Covid”. Ministry of Finance, 6-7 September 2021.

Jarazi, E. (2021). Regional economics conference on “Albanian Economy: Prospects and Challenges of Economic Policies” – which was held online on the Zoom platform on June 5, 2021.

Jarazi, E. (2021). “Fiscalization: How does it start and what should businesses do?”, Ministry of Finance.

Jarazi, E. (2020). Financial Training: “Fiscal Package 2020”, “Unfair Competition and Fiscal Evasion”, American Chamber of Commerce in Albania (AmCham) & Ministry of Finance.

Jarazi, E. (2020). “Emerging consumer trends in a post COVID 19 world.”, organized by Deloitte Albania. 

Jarazi, E. (2019). Videoconference “Business does not know limits.”, organized by the BPM community.

Jarazi, E. (2018). “Small and Medium Company, Digitalization and Technology Use: The Need for diversification of services and increase of quality.”, Western Balkans Conference.

Jarazi, E. (2018). IEKA 4th International Conference: “Auditor’s Challenges in an Economic Environment of Continuing Change”. Hotel Sheraton Tirana.

Jarazi, E. (2017). Financial Training: “Fiscal Package 2018”, “Vat reimbursement”, “Problems with the taxation information system”, “The new Customs Code and its provision”, “Reference Prices”, “Current customs procedures”, organized by American Chamber of Commerce in Albania (AmCham) & Ministry of Finance. Tirana.

Jarazi, E. (2016). “Planning for corporate social responsibility.”, The American University of Tirana.


2015: Outstanding Master Theses of Marketing Student Award by University of Tirana.

2010: One of the Best Student of the Generation 2005-2010 Award by Harry Fultz Institute.