Dr. Irisi KASAPI
Ph.D.: Business Administration (Marketing), University of New York Tirana, Albania (2019)
MBA : Business Administration (Marketing), University of New York Tirana in collaboration with Institut Universitaire Kurt Bösch (IUKB) , Albania (2012)
BSc : Business Administration with Concentration in Finance, University of New York Tirana in collaboration with the State University of New York (SUNY), Albania (2010)
AREAS OF INTEREST
Research: Destination Branding, Marketing Cities, Tourist Behavior
Teaching: Consumer Behavior, Marketing Research, International Marketing
University of New York Tirana (AL), Department of Business Administration, Assistant Professor (2020-Current)
University of New York Tirana (AL), Department of Business Administration, Part-time Lecturer (2013-2014)
Universiteti ‘Aleksander Moisiu’ Durres, Department of Business Administration, Lecturer (2012-2013)
Unlimited Travel Sh.p.k, Financial Manager, 2009-Current
Refereed Journal Articles
Kasapi, I., & Nurja, I. (2019). The Influence of Cognitive Image on Tourist Loyalty: A Study of Foreign Tourists Visiting Tirana City. Mediterranean Journal of Social Sciences, 10(1), 59-59.
Kasapi, I., & Cela, A. (2017). Destination branding: A review of the city branding literature. Mediterranean Journal of Social Sciences, 8(4), 129.
Kasapi, I., & Koc, M. (2012). Changing tourism consumer behaviour: the impacts on tourism demand in Albania. Gurukul Business Review-Gbr.
Refereed Conference Presentations
Kasapi, I. (2020). Branding a Tourism Destination From a Customer-Based Brand Equity Perspective: A PLS-SEM Approach. In International Conference on Tourism Research (pp. 111-IX). Academic Conferences International Limited.
Kasapi, I. & Macit K. (2013) “Changing Tourism Consumer Behavior: The Impacts On Tourism Demand In Albania”. International Conference On Sustainable Development (ICSD). Tirana: European Center of Sustainable Development.
AWARDS AND HONORS
2012: Valedictorian Award for the MBA studies, University of New York Tirana
2021: Outstanding Doctor of Business Administration Student Award by the University of New York Tirana