General RemarksUpon successful completion of the Marketing program students will be able to:
|
List of Courses |
Code | Course | ECTS |
First Year | ||
MNG 101 | Principles of Management – Bazat e Menaxhimit | 8 |
CS 102 | Computer Applications – Aplikime Kompjuterike | 6 |
MATH 103 | College Algebra – Algjebër | 6 |
ENG 101 | Composition I – Shkrim Akademik I | 6 |
Foreign language I – Gjuhe e Huaj I | 4 | |
Total | 30 | |
ACCT 101 | Financial Accounting – Kontabilitet Financiar | 8 |
ECON 101 | Introduction to Microeconomics – Mikroekonomi I | 6 |
PSY 101 | General Psychology – Psikologji e Përgjithshme | 6 |
ENG 102 | Composition II – Shkrim Akademik II | 6 |
Foreign language II – Gjuhe e Huaj II | 4 | |
Total | 30 | |
Second Year | ||
MRKT 203 | Customer Relationship Management – Manaxhimi i Marrëdhënieve me Klientet (CRM) | 6 |
STAT 201 | Statistics I – Statistikë I | 6 |
ECON 201 | Introduction to Macroeconomics – Makroekonomi I | 6 |
ACCT 201 | Managerial Accounting – Kontabilitet Drejtimi | 6 |
MRKT 201 | Principles of Marketing – Bazat e Marketingut | 6 |
Total | 30 | |
MRKT 202 | Consumer Behavior – Sjellje Konsumatore | 8 |
STAT 202 | Statistics II – Statistikë II | 6 |
BI 201 | MIS – Sisteme Informacioni të Menaxhimit | 6 |
Elective – Department or Faculty Level – Lëndë me Zgjedhje në nivel Departamenti / Fakulteti | 6 | |
INT 299 | Internship – Internship – Praktike | 4 |
Total | 30 | |
Third Year | ||
Elective – Department or Faculty Level – Lëndë me Zgjedhje në nivel Fakulteti / Departamenti | 6 | |
MRKT 301 | Services and Product Marketing – Marketingu i Produkteve dhe Shërbimeve | 6 |
MRKT 302 | Principles of Advertising – Hyrje në Publicitet | 6 |
BUSN 302 | Business Ethics – Etika e Biznesit | 6 |
MRKT 304 | International Marketing – Marketingu Ndërkombëtar | 6 |
Total | 30 | |
Elective (University Level) – Lëndë me Zgjedhje në nivel Universiteti | 4 | |
MRKT 303 | Marketing Management – Drejtim Marketingu | 6 |
RMSS 333 | Research Methods – Metodat Kërkimore në Shkencat Sociale | 6 |
eBUS 304 | E-Commerce – Tregëtia Elektronike | 6 |
GP 399 | Graduation /Senior Project – Teza e Diplomës | 8 |
Total | 30 | |
TOTAL OVERALL | 180 |
- Elective courses at the Department and Faculty level
Code | Course | ECTS |
FIN 203 | Financial Markets and Institutions – Tregjet dhe Institucionet Financiare | 6 |
ECON 203 | Money & Banking – Paraja dhe Banka | 6 |
ECON 204 | Social and Economic Development – Zhvillimi Social dhe Ekonomik | 6 |
BI 301 | Business Information Systems – Sisteme Informacioni të Biznesit | 6 |
eBUS 302 | Enterprise Resource Planning – Planifikimi i Burimeve te Nderrmarrjes | 6 |
MNG 305 | International Management – Menaxhim Nderkombetar | 6 |
eBUS 305 | WEB Technologies for E-Business – Teknologjite Ueb ne Biznesin Elektronik | 6 |
MNG 306 | Culture Heritage Management – Menaxhimi i Trashegimise Kulturore | 6 |
MRKT 401 | Integrated Marketing Communications – Komunikim i Integruar Marketing | 6 |
BUSN 401 | Leadership – Lidershipi | 6 |
GT 201 | Game Theory – Teoria e Lojës | 6 |
- Elective courses at the University level
Code | Course | ECTS |
ALB 131 | Albanian Language I – Gjuhë Shqipe I | 4 |
TUR 131 | Turkish Language I – Gjuhë Turke I | 4 |
ALB 132 | Albanian Language II – Gjuhë Shqipe II | 4 |
TUR 132 | Turkish Language II – Gjuhë Turke II | 4 |
ART 201 | Photography – Fotografi | 4 |
ART 202 | Art History – Histori Arti | 4 |
IR 222 | Islamic World – Bota Islame | 4 |
IR 334 | EU and Balkan Studies – Studime të Bashkimit Europian dhe Ballkanit | 4 |
BIO 333 | Human Nutrition – Të ushqyerit e Njeriut | 4 |
BIO 334 | Biology – Biologji | 4 |
BIO 335 | Contemporary Health Poblems – Çështje Bashkëkohore Të Shëndetit | 4 |
LAW 321 | Competition Law – E Drejta e Konkurrencës | 4 |
BI 302 | Project management in IT – Menaxhim Projektesh në Teknologjinë e Informacionit | 4 |
PSY 310 | Advanced Developmental Psychology – Psikologji Zhvillimi e Avancuar | 4 |
PSY 401 | Psychology of Gender – Psikologjia Gjinore | 4 |
Footnote: Elective courses at the Faculty or University level include as well courses that are not mentioned in the above table. Students have the right to elect or two elective courses at the university level outside the study program with the approval of the academic advisor.
General Education – 33 credits
All students must complete the SUNY/ESC general education requirements.
No. | Course | Credits |
1 | *Composition I (TOEFL score > 530) | 3 |
2 | *Composition II (pre: Composition I) | 3 |
3 | College Algebra | 3 |
4 | *Natural Science course (pre: Composition I) | 3 |
5 | *General Psychology (pre: Composition I) | 3 |
6 | *US History I or II (pre: Composition I) | 3 |
7 | *World History I or II (pre: Composition I) | 3 |
8 | *Other World Civilizations (pre: Composition I) | 3 |
9 | *1 Humanities course (pre: Composition I) | 3 |
10 | *1 Art course | 3 |
11 | Computer Applications | 3 |
UNYT Concentration Prerequisites – 54 credits
No. | Course | Credits |
1 | *Statistics I (pre: College Algebra) | 3 |
2 | *Statistics II (pre: Statistics I) | 3 |
3 | Albanian Business and Labour Law | 3 |
4 | *Introduction to Microeconomics (pre: Composition I & C. Algebra) | 3 |
5 | *Introduction to Macroeconomic (pre: Composition I & C. Algebra) | 3 |
6 | *Social & Economic Development (pre: Micro & Macro) | 3 |
7 | Financial Accounting (pre: Composition I & C. Algebra) | 3 |
8 | Managerial Accounting (pre: Financial Accounting) | 3 |
9 | Principles of Marketing (pre: Micro) | 3 |
10 | Principles of Management (pre: Composition I) | 3 |
11 | *Management Information Systems (pre: Pr. of Management and Computer Applications) | 3 |
12 | Public Relations (pre: Composition II) | 3 |
13 | Principles of Advertising (pre: Composition I & Principles of Marketing) | 3 |
14 | *Advanced Business English (pre: Composition II) | 3 |
15 | *Introduction to Speech Communication (pre: Composition I) | 3 |
16 | *Intro to Sociology or Soc. & Cult. Anthropology (pre: Composition I) | 3 |
17 | *Industrial & Organizational Behaviour (pre: General Psychology) | 3 |
18 | *Consumer Behaviour (pre: General Psychology) | 3 |
Foreign Language(s) and Electives – 9 credits
Electives may be taken at UNYT and /or ECS. Recommended:
- Advanced Public Relations
- Art History I or II
- Economics of EU
- Intercultural Management
Empire State College Concentration Courses – 32 credits
No. | Course | Credits |
1 | *Business Ethics (pre: senior status) | 4 |
2 | Marketing Communications: Managing Advertising & Promotion (pre: Pr. of Marketing, senior status) | 4 |
3 | *Marketing Research (pre: Statistics II, Pr. of Marketing and senior status) | 4 |
4 | Service Marketing or Internet Marketing (pre: Pr. of Marketing and senior status) | 4 |
5 | Marketing Management (pre: Pr. of Management, Pr. of Marketing, Statistics II and senior status) | 4 |
6 | International Marketing (pre: Pr. of Marketing and senior status) | 4 |
7 | ESC elective (pre: senior status) | 4 |
8 | ESC elective OR Internship OR Senior Project (pre: upper senior status) | 4 |
Empire State College Electives: | ||
1 | International Marketing (pre: Principles of Marketing and senior status) | 4 |
TOTAL 128 CREDITS (min. 124 credits for the SUNY/ESC degree).