Exciting news from the 2nd Conference in BRM: Business Research in the New Normal! We were honored to have Prof. Dr. Dursun Delen, Regents Professor and Spears and Patterson Chairs from the Spears School of Business at Oklahoma State University, as our distinguished keynote speaker.
Prof. Delen’s captivating keynote, titled “The Business Analytics Paradigm for Doing Research in the New Normal,” provided valuable insights into the crucial role of data-driven decision-making in today’s rapidly changing business landscape. His extensive expertise and research contributions in the field of business analytics added depth to his presentation, captivating the audience and sparking lively discussions.
As we navigate unprecedented challenges and opportunities in the new normal, Prof. Delen emphasized the significance of integrating business analytics to drive success. By leveraging data and cutting-edge analytical techniques, organizations of all sizes and industries can uncover hidden patterns, predict trends, and make informed decisions. His keynote served as a powerful reminder of the transformative potential of data-driven strategies in achieving sustainable growth and competitiveness.
In the end, our esteemed rector, Prof. Dr. Erkan Erdemir, expressed gratitude to Prof. Dr. Dursun Delen for his exceptional contribution to the conference. As a token of appreciation, he presented the professor with a symbolic gift, symbolizing the profound impact of his insights on the audience and the field of business research.
Overall, Prof. Dr. Dursun Delen’s keynote at the conference left a lasting impression, inspiring participants to embrace the business analytics paradigm and harness the power of data in the new normal.