“473,040,000 seconds of working and monitoring for 30 seconds adv” | Open Lecture by Nevi Kelmendi
UNYT Head of Department of Business Informatics and e-Business Eriona Shtëmbari PhD organized an open lecture with guest speaker Ms. Nevi Kelmendi, Marketing Director at “We are fiber”. In the framework of the “Principles of Advertising” class, Ms Kelmendi shared her 20+ years of experience in marketing strategy and operations. UNYT students had the opportunity to learn practical insights about media planning, advertising channels, project coordination, tactics, monitoring and what’s behind a 30sec ad.