Our lecturer, Alessandro MASONI, PhD, participated in the International Conference: 1972-2022 titled “World Heritage in transition. About management, protection, and sustainability”. The University of Florence and the Municipality of Florence supported the Conference held in the Faculty of Architecture. The Conference covered eight sessions with over 150 panelists. Lecturer Masoni contributed to Session 8: Towards UNESCO recognition. The ISA Schools of Art (La Havana – Cuba), where he presented his research, focused on cultural adaptation in professional practice, with the Cuban model as a case study.