The modern meme and its importance during pandemics

The modern meme is defined as a humorous image that is copied, with slight variations, and quickly shared across the internet. Funny pictures and jokes are enjoyed by all, but are they actually important in social media communication?

For more information, you can enjoy the interview that our deputy rector, Ilir Kalemaj PhD gave today at Top Channel! Link p Channel! Link ?
https://www.youtube.com/watch?v=Gkd_2MgosRU