Study Visit at Agna Group

Leveraging a unique educational approach that moves beyond classroom lectures, our MBA students together with Prof.Dr Alma Bici, are following the course of Marketing Research at the premises of Agna group, a company with a wide range of products. Agna is a company that does frequent research for their products and services and we got today insights into how real-life companies have turned marketing research into a competitive advantage in the marketing strategy.
We want to thank our Dr. Alma Bici for inviting us to her “home” since she is also the Director of PR&Marketing at Agna group.