General  Remarks

Upon successful completion of the Marketing program students will be able to:

  • Obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.
  • Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law.
  • Have a foundation in science and liberal studies as delivered through the General Education program.
  • Interpret, analyze, apply and implement knowledge to solve practical marketing problems across different types of businesses and industry, in a local and international environment. Understand the socio-economic forces affecting marketing as well as the strategic and administrative aspects of marketing.
  • Pursue postgraduate studies or professional qualifications in the field of marketing.

List of Courses

General Education – 33 credits
All students must complete the SUNY/ESC general education requirements.

Course

Credits

Prerequisite

1

Composition I

3

TOEFL > 530

2

Composition II

3

Composition I

3

College Algebra

3

4

Human Sexuality from a Natural Science Perspective

3

Composition I

5

General Psychology

3

Composition I

6

US History I or II

3

Composition I

7

World History I or II

3

Composition I

8

Other World Civilizations

3

Composition I

9

1 Humanities course

3

Composition I

10

1 Art course

3

Composition I

11

Computer Applications

3

UNYT Concentration Prerequisites – 54 credits 

Course

Credits

Prerequisite

1

Statistics I

3

College Algebra

2

Statistics II

3

Statistics I

3

Albanian Business and Labour Law

3

4

Management of Information Systems (MIS)

3

(Comp I, College Algebra)

5

Introduction to Microeconomics

3

Comp I, College Algebra

6

Introduction to Macroeconomics

3

Comp I, College Algebra

7

Social & Economic Development

3

Introduction to Macroeconomics

8

Financial Accounting

3

Comp I, College Algebra

9

Managerial Accounting

3

Financial Accounting

10

Principles of Marketing

3

Introduction to Macroeconomics

11

Principles of Management

3

Composition I

12

Public Relations

3

Composition II

13

Advertising

3

Principles of Marketing, Composition I

14

Advanced Business English

3

Composition II

15

Introduction to Speech Communication

3

Composition I

16

Intro to Sociology OR Social & Cultural Anthropology

3

Composition I

17

Advanced Public Relations

3

Public Relations

18

Consumer Behavior

3

General Psychology

Foreign Language(s) and Electives – 9 credits
Electives may be taken at UNYT and /or ECS. Recommended:

Art History I or II
Drawing and Design
EEU
Economic Geography
Intercultural Management

Empire State College Concentration Courses – 32 credits

Course

Credits

1

Business Ethics (pre: senior status)

4

2

Marketing & Sales Promotion (pre: Principles of Marketing, senior status)

4

3

Marketing Research (pre: Statistics II, Principles of Marketing, senior status)

4

4

Managerial Leadership (pre: Principles of Management and senior status)

4

5

Marketing Management (pre: Principles of Management, Principles of Marketing, Statistics II and senior status)

4

6

Service Marketing or E-Commerce Marketing (pre: Principles of Marketing and senior status

4

7

ESC elective (pre: Principles of Management, Principles of Marketing, senior status)

4

8

ESC Elective or Internship or Senior Project (pre: upper senior status)

4

Empire State College Electives: 

1

International Marketing (pre: Principles of Marketing and senior status)

4

TOTAL 128 CREDITS (min. 124 credits for the SUNY/ESC degree).