Course Syllabus Format

Office Hours: Thursday 12:00 – 13:00, 16:00 – 17:00

Phone: 0682018008


Catalog Description


This course examines the nature and function of communication in the political process. Prerequisite:

Course Purpose

This course aims to encourage a critical reading of the mass communication in our days through analysis of the way the media and the public act and react.

Required Readings,


Wilcox D. & Cameron G (2009), Public Relations. Strategies and Tactics. Ninth Edition, Pearson International Edition.


Required Additional Materials

During the second class meeting, students will be assigned certain newspapers and magazines which they will be required to follow on a daily basis. Therefore, internet access is essential.


Course Objectives
Upon completion of this course, students should be able to:


  1. Understand the nature of PR and its differences with related activities.
  2. Understand the psychological theories used by professional to influence the public.
  3. Understand the ethics of PR and its importance.
  4. Develop PR writing skills.
Content of the Course
  1. What are Public Relations?
  2. The evolution of Public Relations
  3. Ethics and professionalism
  4. PR Departments and firms
  5. Research
  6. Program planning
  7. Communication
  8. Public Opinion and Persuasion
  9. Conflict management, Reaching a Multicultural Audience
  10. New PR Technologies
  11. News releases, media alerts. Radio, TV and the Web.
  12. Media Interviews, Speeches, Press Conferences
  13. PR in Corporations
  14. Politics and Government
  15. Nonprofit Organizations, Education




Course Requirements


Participation: Participation extends beyond mere attendance. Expect your instructor to keep track of how often you contribute to class discussion (as a whole), particularly during the panel discussion section. You may miss up to three classes without penalty – your first two absences count whether you have a good excuse or not. Each absence beyond the first three will cost you points off of your participation grade. The only exceptions to this rule are severe illness (doctor’s note required) and UNYT approved trips/activities. Appropriate documentation for absences beyond the first three is necessary the class day directly before or after the one you miss. In general: this class is intensive and interactive. Missing class could seriously affect your grade! Students are reminded not to approach the instructor for copies of the previous week’s materials during immediately before, during, or immediately after class. Students are expected to collect materials from their classmates or see the instructor during consultation hours.


Panel Discussion: Leading a panel discussion will make up 10% of the course grade. Students are expected to present results of their research of issues focused on throughout the course, and actively moderate and propose questions and themes (set the agenda) to advance discussion. Panel members should be solidly informed from their sources, discuss aspects of it with the rest of the class, table and field questions and give educated answers and analysis. The goal of this assignment is to make qualified analyses of mediated politics.


Exams: Two examinations will be taken, one during week seven of the course and a final exam covering all course content during the final examination period. Test format may combine a mixture of short answer, true/false, matching, sort answer, and one or two essay questions covering all readings, lecture, hand-out and class discussion content.



Final Examination February 10th 2014.


General Requirements

Late assignments and absence from tests will not be tolerated.  In the event of illness or emergency, contact your instructor IN ADVANCE to determine whether special arrangements are possible. The University’s rules on academic dishonesty (e.g. cheating, plagiarism, submitting false information) will be strictly enforced. Please familiarize yourself with the STUDENT HONOUR CODE, or ask your instructor for clarification.


Criteria for Determination of Grade, including Evaluation Methods


Participation 10%
Panel Discussion 10%
Paper 20%
Midterm 30%
Final 30%


The grading scale


Grading Scale 96-100 A 90-95 A- 87-89 B+
83-86 B 80-82 B- 77-79 C+
73-76 C 70-72 C- 67-69 D+
63-66 D 60-62 D- 0-59 F


Letter Grade Percent (%) Generally Accepted Meaning
      A 96-100 Outstanding work
      A- 90-95
      B+ 87-89 Good work, distinctly above average
      B 83-86
      B- 80-82
      C+ 77-79 Acceptable work
      C 73-76
      C- 70-72
      D+ 67-69 Work that is significantly below average
      D 63-66
      D- 60-62
      F 0-59 Work that does not meet minimum standards for passing the course


Bibliography (Additional Readings)

This course being oriented toward practical skills we will use case studies from public and corporate PR activities as presented in the media.


Technology Expectations

Assignments are to be word-processed. Continuing and regular use of e-mail is expected.


STUDENTS: If you feel that you have special learning difficulties, please, make an appointment with Ms. A. Gramo. Ms. Anxhela Gramo is trained to help students with learning difficulties. She has offered to provide this service to our students, just as it is offered in all American universities.


Date Prepared and By Whom Prepared

October 8th 2015.

Dr. Ermal Hasimja



Faculty: Business &Economics.

Department: Business.

Grade: Undergraduate.

Majors: Business and Humanities and Social Studies.

Study Fileds: Communication and Journalism and Marketing.

Course Year: 2.

Course Program: UNYT.

Scheduele: TUE 13-16:00



Prerequisite: Composition II