Office Hours: Tuesdays, Wednesdays and Thursdays 10.00-12.00.
Course Description: This course offers an introduction to the mass communication theories, tools, characteristics and trends in our days. The course is based on a two-fold basis: one theoretical and the other practical or analytical. Students are required to participate in group and individual analysis of mass media messages in order to understand its concrete functioning.
Prerequisites: No prerequisite. Reasonable competence in written communication is necessary.
Readings Required: Baran, Stanley (2006). Introduction to Mass Communication. McGraw-Hill International Edition.
Grading and Assessment:
The students will undergo a midterm and a final exam; both written. They will also be required to prepare and present before the class a research essay. Its topic will be proposed by the student, but will need to have the instructor’s approval.
Students are recommended to deliver a PowerPoint presentation.
Plagiarism is prohibited. Always cite your sources. If you have questions about this, ask me in class, or during office hours, before you hand in your assignment.
Grade Weights are as follows:
Grade Breakdowns are as follows:
Wittgenstein, Ludwig (2009). Philosophical Investigations. Wiley-Blackwell; 4 edition.
Bourdieu, Pierre (2009), Language and Symbolic Power, Harvard University Press.
Foucault, Michel (1998), The will to knowledge. Penguin Books.
The Course Schedule
|Introduction to the course: Communication, Language and technology.||
|Mass Communication and Culture 1||Stanley 2006, Part One|
|Audiences, Markets and Technology.||Stanley 2006, Part One|
|Mass Communication and Media Channels: Print, Radio, Television.||Stanley 2006, Part Two|
|Theories of Mass Communication 1||Stanley 2006, Part Four|
|Theories of Mass Communication 2||Stanley 2006, Part Four|
|Mass Communication in the Age of Internet. Social Networks and Political Mass Communication.||Stanley 2006, Part Two.|
|Midterm Exam + In-class Presentations|
|Advertising||Stanley 2006, Part Three.|
|Public Relations||Stanley 2006, Part Three.|
|Media and Democracy.||
|Americanization of Political Mass Communication.||
|Journalism and democratic mythology: objectivity, independence and impartiality.||
|Analysis of concrete case studies from today journalism.||Media texts to be used, especially from newspapers and Internet news sources.|
|Final Exam + In-Class Presentations.|