Office Hours:              Mon 11.00-13:00




Course is designed to familiarize students with revolutionary impact of entrepreneurship, the entrepreneurial mind set and creativity- innovation process. Also students will be exposed to the world of small business by being focused to start a business from scratch, develop a new venture business plan, market growth strategies and manage growth in the small business.




The role, characteristics, and sacrifices of the entrepreneur will be examined in conjunction with realistic opportunities for new venture creation. Emphasis is placed on nurturing an entrepreneurial climate within a mature organization for the purpose of gaining or maintaining a competitive edge. This course is designed to provide student with the very practical tools for starting a new business or in use for an existing business. It uses concepts involved in the major operational areas of a business and develops them within the framework of the small business. The course will be interactive in nature with lectures, internet and research discussions and various article presentations. Guest speakers will provide expert knowledge and their perspectives on entrepreneurship in selected sessions.



Upon successful completion of this course, students should be able to:

Establish a comprehensive perspective from which to approach the varied aspects of small business management and entrepreneurship.

Use sharpened analytical skills required in the several operational areas (finance, management, marketing, operations research, etc.) in dealing with problems of the total small business organization.

Use appropriate research tools (i.e. online, using reference books, consulting applicable business journals and publications) in order to gather the necessary information about a small business company and the market and/or sector they operate in.

Prepare written analysis of articles (i.e. web based research) and writing a business plan on a new business idea generated for a start-up business. These activities present an opportunity for students to improve their organization, synthesis, and writing and communications skills.




Required Textbooks

Longenecker, J.G., Petty, J.W., Palich, L.E., & Hoy, F. (2014) Small Business Management: Launching and Growing Entrepreneurial Ventures, 17th Ed., Cengage Learning, USA.

Supplementary Textbooks

Kuratko,D.F. (2015) Entrepreneurship: Theory, Process, Practice. 9th ed., Cengage Learning, USA

Zimmerer, Th.W, & Scarborough, N. (2005) Essentials of Entrepreneurship and Small Business Management, 4th Ed., Prentice Hall, USA.

Required Additional Materials

After the first class meeting, students will be given assignments that will require research through certain newspapers, magazines and other online resources (websites). A list of electronic sources is available at section I.






Article Discussions (four) 15%
In-class Participation 10%
Project Proposal/ Business Plan 25%
Midterm Exam 20%
Final Exam 30%
TOTAL 100%





Grading Criteria for Class Participation –Article Discussions and Project Presentations:


Clarity of content presented                                                                 30%

Depth of content presented                                                                 40%

Oral presentation (use of Power Point/handouts, other resources)       30%

TOTAL                                                                                              100%


Grading criteria for Essay questions on examinations and Project Proposal:


Clear demonstration of knowledge of key issues                                             20%

Valid arguments; appropriate supportive detail                                                20%

Appropriate analysis, evaluation and synthesis                                                20%

Demonstrated ability to employ terms, concepts and frames

of reference from texts, lectures and other course materials                20%

Proper organization and logical flow of response                                            20%

TOTAL                                                                                               100%






The formative assessment will be based on class participation, article and case presentations, midterm and final exams.


Participation: Participation extends beyond mere attendance. Expect your instructor to keep track of how often you contribute to class discussion (as a whole), particularly during the class discussion of assignments and presentations. You may miss up to 20% of class sessions as per UNYT regulation. In the event of illness or emergency, contact your instructor IN ADVANCE to determine whether special arrangements are possible.

Article Discussion Papers: Each student will read three articles from the popular business publications that pertain to small business and/or entrepreneurship. You will write a one page summary discussing the content and importance of the article as it relates to class.

Project Proposal: A group of three-four students will be preparing a business plan for a start-up business based on a new creative idea generated in the group. The proposal will be designed based on the criteria set as discussed in the lectures. Use of power point presentation is strongly advisable during presentation as well as prototypes where applicable and possible. The paper is due to be submitted in the finals week. The length is 10-15 pages, single spaced, Times New Roman, APA writing style.


The midterm and final exams will assess the student’s comprehension of the materials and concepts and theories of the course.  The midterm and final exams serve as the culmination of learning in the module and as means of evaluating student learning against objectives of the module as a whole. The format of the exam will be a mixture of single and multiple choice, true false and essay questions.


UNYT Grading Scale:

Grading Scale 96-100 A 90-95 A- 87-89 B+
83-86 B 80-82 B- 77-79 C+
73-76 C 70-72 C- 67-69 D+
63-66 D 60-62 D- 0-59 F







All assignments are to be word-processed. Project proposals/ business plans are also to be presented by making use of Power Point Presentations. The deliverables for this course should be submitted by email. It is advised students must keep copies of any assignments and projects sent by e-mail.




Academic Honesty

The University’s rules on academic dishonesty (e.g. cheating, plagiarism, submitting false information) will be strictly enforced. Please familiarize yourself with the STUDENT HONOUR CODE, or ask your instructor for clarification.

Students with special learning needs

If you feel that you have encountered special learning difficulties or serious problems that interfere with your studies, please make an appointment with UNYT Counseling Center, Dr. E Cenko ( and/or the Academic Support Center, Dr. A Canollari (  For more information, please contact me and or your academic advisor.



The following general Internet World Wide Web resources may be of use to you in the course. Please be aware that Web addresses may change from time to time.


U.S. Small Business Administration


Business Week Online


Industry Link (A premier director of links to Industry websites)


Barron’s Online


BRINT – Business Researcher’s Website


Wall Street Journal,


A weblog devoted to the future of design





Session CHAPTER TOPIC Assignment
13/10/15 Chapter 1 Introduction to course, Entrepreneurship: Evolutionary Development Revolutionary Impact; The Entrepreneurial Life; Inside Entrepreneurial Mind: From Ideas to Action
20/13/15 Chapter 3/4/5 Starting a Small Business, Franchises and Buyouts The Family Business
27/13/15 Chapter 6 The Business Plan: Visualizing the Dream Article Presentation
3/11/15 Chapter 7/8 The Marketing Plan, The Organizational Plan: Teams, Legal Structures, Alliances, and Directors  
10/11/15 Chapter 9/10 The Location Plan, Understanding a Firm’s Financial Statements Article Presentation
17/11/15 Review Guest speaker/ Field Trip
24/11/15 Mid term GOOD LUCK!
15/12/15 Chapter 11/12/13 Forecasting Financial Requirements, A Firm’s Sources of Financing, Planning for the Harvest  
22/12/05 Chapter 14/15 Building Customer Relationships, Product Development and Supply Chain Management Article Presentation
05/01/16 Chapter 16/17 Pricing and Credit Decisions, Promotional Planning
12/01/16 Chapter 18/19 Global Opportunities for Small Businesses, Professional Management and the Small Business
19/01/16 Chapter 20/21 Managing Human Resources, Managing Operations Article Presentation
26/01/16 Chapter 22/23 Managing the Firm’s Assets, Managing Risk in Small Business
02/02/16 Review Guest speaker/ Field Trip Project Proposal Presentation
09/02/2016 FINAL EXAM GOOD LUCK! Project Proposal Submission

( * ) The instructor reserves the right to make appropriate alterations to the above tentative schedule.

Date Prepared and By Whom Prepared

02/10/2015                  Dr. Ariana Cela

Faculty: Business &Economics.

Department: Business.

Grade: Undergraduate.

Majors: Business.

Study Fileds: Business Administration and Management.

Course Year: 3.

Course Program: ESC.

Scheduele: TUE 09:00-13:00

Instructor: Dr. Ariana Cela

Credits: 4

Prerequisite: Senior Standing