Course: Cultural Heritage Management (3 credit hours) Professor: Dr. Ariana Çela & M.A.Arber Kadia
Phone: (04) 2277 309

Course Descriptions This course is

Required Textbooks
Messenger, P. M., & Smith, G. S., (2010) Cultural Heritage Management: A Global

Perspective, University Press of Florida, Gainesville: USA
Howard, P. (2003) Heritage: Management, Interpretation, Identity, Continuum, London:UK

Teutonico, J.M., & Palumbo, G., (2000) Management Planning for Archaeological Sites, The Getty Conservation Institute, Los Angeles:USA

Required Additional Materials
After the first class meeting, students will be given assignments that will require research through certain newspapers, magazines and other online resources (websites). Therefore, internet access is essential.

Course Objectives:

Upon successful completion of this course, students should be able to:

Demonstrate an understanding of heritage concept, its values and challenges to be faced. Understand the heritage process starting from its formation to its preservation or loss.
Suggest management strategies and practices which reflect social and cultural diversity in heritage sites.

designed to provide student with the concepts of ‘cultural heritage’ and its

management from a local and global perspective. The course will be interactive in nature with lectures, research discussions, various article presentations and site visits. Guest speakers will provide expert knowledge and their perspectives on cultural heritage management in selected



Understand the stakeholders collaboration in heritage management process as a critical tool to assure sustainability
Understand the close relationship between cultural heritage management and tourism, their reciprocal contribution to one-another and authenticity issues related with heritage.

Discuss the complex political and institutional environment within which cultural heritage management practice occurs today
Understand the heritage management in the Albanian context.

Course Requirements

Participation: Participation extends beyond mere attendance. Expect your instructor to keep track of how often you contribute to class discussion (as a whole), particularly during the class discussion of assignments and presentations. You may miss up to three classes without penalty – your first two absences count whether you have a good excuse or not. Each absence beyond the first three will cost you points off of your participation grade. The only exceptions to this rule are severe illness (doctor’s note required) and UNYT approved trips/activities. Appropriate documentation for absences beyond the first three is necessary the class day directly before or after the one you miss. In the event of illness or emergency, contact your instructor IN ADVANCE to determine whether special arrangements are possible.

Exams: The final exam serves as the culmination of learning in the module and as means of evaluating student learning against objectives of the module as a whole. The format of the exam will include multiple-choice questions, as well as true/false, essay questions covering all readings, lecture and class discussion content.

General Requirements

The University’s rules on academic dishonesty (e.g. cheating, plagiarism, submitting false information) will be strictly enforced. Please familiarize yourself with the STUDENT HONOUR CODE, or ask your instructor for clarification.

Students with special learning needs
If you feel that you have special learning difficulties, please, make an appointment with Ms. A.

Gramo. Ms. Anxhela Gramo is trained to help students with learning difficulties.

Overview of Course Activities and Grading:

Assignment Outline:

One power point presentation should be delivered as scheduled by a team of two students on selected case studies from one of the required textbook “Cultural heritage management” as follows:

Cultural heritage management in China: Current practices and problems.
Heritage resource management in Mexico.
Management of archaeological resources in Poland at the beginning of the twenty first century.


Cultural heritage management in Russia.

Each student will read three articles from popular business publications related with heritage management. You will write a one-two page response discussing the content and importance of the article as it relates to class.

One important component of the course will be assignments of case studies taken under the guidance of the lecturer of the course. Existing examples such as Tirana Mosaic or the Butrint Archeology Park, Apollonia Archeology Park, Lezha Archeology Park will offer tangible examples of models in operation within the Albanian Heritage framework. The students will be given the opportunity to have access and contact the management of such sites. The requirements of such an exercise will be decided individually with the lecturer.

The key areas of focus for this site assignment might be:

  •   Branding and Marketing in the Heritage context of an Archeology Park
  •   Ticket and in-site management of services as a way of offering a sustainability to the site
  •   Fundraising
  •   Heritage management as a way of offering socio-economic development of the area

    around the site.

    Grading Criteria for Article Discussions and Presentations

    Clarity of content presented 25% Depth and comprehensiveness of content presented 40% Oral presentation (use of Power Point/handouts, other resources) 35%

    TOTAL 100%

    Grading criteria for Essay questions on examinations:

    Clear demonstration of knowledge of key issues 15% Valid arguments; appropriate supportive details and analysis 25% Demonstrated ability to employ terms, concepts and frames

    of reference from texts, lectures and other course materials 35% Proper organization and logical flow of response 25%

    TOTAL 100%

    The grade you receive for the course will be based on the following:

    Three article discussions 15% Case study presentation 15% Site assignment 30% Final Exam 40% Total 100%


UNYT Grading Scale:

Technology Expectations:

All assignments are to be word-processed following the above mentioned page outline. If applicable, students must keep copies of any assignments and/or projects sent by e-mail.


Grading Scale

96-100 A

90-95 A-

87-89 B+

83-86 B

80-82 B-

77-79 C+

73-76 C

70-72 C-

67-69 D+

63-66 D

60-62 D-

0-59 F

Class / Session



Assignment / Homework


1 23/02/2011

Chapter 1

What is heritage? Heritage as a discipline. History and theory

Arber Kadia

2 01/03/11

Chapter 2

Fields of heritage/ Selling heritage

Arber Kadia

3 08/03/11

Chapter 3

Heritage as identity and process/ Heritage values; Threats and challenges to heritage resources

Article discussion

Ariana Cela

4 15/03/11

Chapter 4

Planning for conservation and management of heritage sites

Ariana Cela

5 29/03/11

Site Visit

Arber Kadia

6 05/04/11

Chapter 5

Stakeholder collaboration and heritage management

Ariana Cela

7 12/04/11

Review/ guest speaker

Ariana Cela/Arber Kadia

8 19/04/11

Chapter 6

Tourism and cultural heritage management

Article discussion

Ariana Cela

9 26/05/11

Chapter 7

Authenticity and heritage

Ariana Cela

10 03/05/11

Chapter 8

Site Visit

Arber Kadia

11 10/05/11

Chapter 9

Laws and heritage management in Europe

Ariana Cela


12 17/05/11

Chapter 10

Cultural heritage in the global policy arena: Issues, Institutions and Resources in the Policy Mix

Article discussion

Ariana Cela

13 24/05/11

Chapter 11

International laws, treaties and organizations

Arber Kadia

14 31/06/11

Site Visit

Arber Kadia

15 07/06/11

Case study power presentations

Ariana Cela/Arber Kadia



The instructor reserves the right to make appropriate alterations to the above tentative schedule.

Date Prepared and By Whom Prepared

01/03/12 Dr. Ariana Cela & M.A.Arber Kadia



Instructor: Dr. Ariana Çela & M.A.Arber Kadia

Credits: 3