Office hours: Mon. 14:00-16:00 & Wed. 14:00-16:00
E-mail: gencshehu@unyt.edu.al
Phone number: 044512345

Course Purpose:
This course presents and reinforces business terminology and usage by providing an introduction to various business situations and business categories. The focus will be on the development of relevant written and verbal skills, as well as on their application in a variety of business documents written for specific audiences and professional situations.
Course Description:
Although the skills learned through other academic English courses will be valuable for this class, the curriculum of this course makes a fine distinction between college writing and technical writing and speaking, which is the main kind of communication taking place in the workplace today. This course will aim at the development of technical language skills with a focus on business and technical ‘documents,’ rather than ‘papers’. Documents taught and reviewed will consists of professional emails, memos, flyers, résumés, job-application letters, questionnaires, presentation slides, project proposals, progress and recommendation reports and the like. The class will include several major writing projects, as well as shorter assignments, designed to develop skills needed to compose such business documents. The novelty that this course brings to advanced students of English rests on its emphasis on composition and rhetorical skills as well as on the training in the useful techniques of document design, audience analysis, emerging technologies, and professional writing in general.
Course Objectives:
 Mastering technical business and economic terminology;
 Refining writing style, with emphasis on clarity and brevity, with correct usage of all forms of grammar and vocabulary. Also, developing the ability to adapt writing style as appropriate for CVs, cover letters, business emails, proposals and reports etc.;
 Practicing spoken English in a business context, including mock-meetings and presentations;
 Analyzing audiences and adapting writing and documentation (style, format, graphics, page design) for specific audiences;
 Mastering the types of writing most frequently used in scientific, technical, and professional fields;
 Producing documents that reflect appropriate and effective style, graphics, and document design;
 Applying course concepts when writing other documents related to other disciplines;
 Using a variety of technology tools to support online communication and the drafting of technical documents;
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 Designing and interpreting simple primary research (survey, observation, interview) using awareness of common pitfalls and better practices;
 Evaluating secondary resources for credibility and appropriate use;
 Creating and integrating graphics appropriately for a specific audience and context by applying concepts of visual rhetoric;
Course Prerequisite: Composition II
Required Textbooks:
There will be one course packet for this course and it will be comprised of materials from the following sources:
 Markel, M. (2012). Technical Communication.(10th edition). Boston: Bedford/St. Martin’s.
 MacKenzie, I. (2002). English for Business Studies: A Course for Business Studies and Economics Students. (3rd ed.). Cambridge: Cambridge University Press.
 Emmerson, P. (2007). Business English Handbook Advanced. Oxford: Macmillan ELT.
 Brook-Hart, G. (2007). Business Benchmark Advanced. Cambridge: Cambridge University Press.
 Levitt, S. D., & Dubner, S. J. (2006). Freakonomics: A Rogue economist explores the hidden side of everything. New York: HarperCollins Publishers.
 Palfrey, J. & Gasser, U. (2008). Born digital: Understanding the first generation of digital natives. New York: Basic Books.
Teaching Methods:
This course is built in workshop form, which entails vigorous discussions and active participation on the part of the students. While the instruction will include lectures where core concepts, business practice, and language will be explained, it is the continuous and consistent exercising of students, both in class and through weekly written homework, that guarantees the proper functioning of the course.
Course Requirements:
Participation (10%): In a business environment attendance and punctuality are essential for success. As this course is preparation for your future career, your attendance and punctuality will be treated as in a professional environment. Classes begin at the scheduled hour in the room assigned. Please be in your place before the scheduled start time, and return from breaks promptly. Late arrival without a valid excuse will be treated the same as an absence for the hour.
Your active involvement in every class is key to your success in the class but more importantly in the workplace. This includes not only your own verbal contributions to the class discussions, but also respectful interest in the contributions of others. Active class discussions are expected, within an environment where all students feel comfortable to push the limits of their current abilities. Questions should be asked about any terms or concepts that are unclear.
Homework (20%): Homework is essential to maximizing the benefits of this class. Regular reading from the text will be assigned for each class. Students are expected to have done their reading assignments and completed any associated comprehension and vocabulary exercises in preparation for each class. All written homework when assigned must be submitted in our class website and major assignments through Turnitin. Homework will be due by the beginning of class on the date indicated in the Class Schedule. Late assignments will be accepted until 5:00pm of the same day. Any delay will incur a penalty of 5% reduction in the grade per every 24 hours of delay from the deadline. All homework must be typed,
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double spaced with 1-inch margins, using Times New Roman 12 point font, with the name, date and title of the assignment clearly written in the heading. Each homework assignment must make a note of all materials used in preparation of the assignment, including books, websites or people consulted.
Job application documents (10%): There are two documents related to job applications: the résumé and the cover letter. Full specifications for writing them will be provided in class.
Project proposal (15%): Each student will research a specific project in consultation with the instructor, and write a project proposal. More specific guidelines on proposal writing and formatting will be provided in class.
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Quizzes (15%): Short tests will be administered every other class session relating to the reading homework and the material covered since the last quiz. These quizzes will be mainly about English grammar and vocabulary. They must be taken on the date assigned and cannot be made up.
Examinations (15%):
There will be 1 examination during the course of the semester:
 Final Examination (15%)
Course Policies:
Conduct: Students are expected to behave with respect and appropriate etiquette towards faculty and colleagues.
Electronic devices: Mobile phones (and other electronic devices) must be turned off and not used in class other than during breaks.
Email: Occasional messages may be sent to clarify assignments or other matters arising. Please ensure that you check your university email account regularly.
Learning difficulties: If you have special learning challenges, please make an appointment with professor Enila Cenko. She can be reached at enilacenko@unyt.edu.al. This service is provided to you by UNYT.
Additional academic assistance: Feel free to contact the Academic Support Center (http://www.unyt.edu.al/facilities/academic-support-center/) and the Writing Center (http://www.unyt.edu.al/facilities/writing-centre/) in UNYT should you need further help with studying and writing.
Academic dishonesty: Our university does not tolerate academic dishonesty in any form. A full, detailed description of this policy is available in the UNYT Student Honour Code. Please be certain that you understand and adhere to the policy.
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Criteria for Determination of Grade, including Evaluation Methods:
Participation
10%
Homework
20%
Job application documents
10%
Project Proposal
15%
Recommendation Report
15%
Quizzes
15%
Final Exam
15%
Letter Grade
Percent (%)
Generally Accepted Meaning
A
96-100
Outstanding work
A-
90-95 B+ 87-89 Good work, distinctly above average B 83-86 B- 80-82
C+
77-79
Acceptable work
C
73-76
C-
70-72 D+ 67-69 Work that is significantly below average D 63-66 D- 60-62
F
0-59
Work that does not meet minimum standards for passing the course
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Course Schedule:
Date
Topics
Reading
Quiz
Homework
12/10
Introduction to syllabus;
Welcome to Business English and Technical Writing; Work and motivation.
Course pack
Writing in your future career
19/10
Managing people; Working cross-culturally; Workforce of the future; Women in business; Email and memo.
Course pack
Writing a professional email
26/10
Introducing technical documents: project proposals and recommendation reports; Meetings;
Course pack
Writing a summary
02/11
Planning the job search; Writing resumes and cover letters.
Course pack
Writing a memo
09/11
Understanding the rhetorical situation; Job interviews.
Course pack
Résumé and Cover Letter
16/11
Globalization; Managing across cultures; Overseas partnership and international trade; Freakonomics.
Course pack
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Surveys
Graphics in excel
23/11
IT and digital natives; Innovators; Advertising and the internet;
Audience analysis form
30/12
Writing Workshop: Revising and Editing Your Business Documents
Course pack
First draft of project proposal; peer review
07/12
Marketing; Advertising; Customer relationships; Sales reports; Forecasting;
Course pack
#2
Project proposal due
14/12
Product development;
Audience Analysis: Stakeholders and Decision Makers
Course pack
Writing a progress/recommendation report
21/12
Connecting with the public; Presenting information; Collaborating through social media.
Course pack
Analyzing social media for business purposes
11/01
Banking; Venture capital; Accounting and financial statements; Financial markets; Taxation.
Course pack
Evaluating secondary sources
18/01
Leaders and managers; corporate strategy and structure; Managing people.
Course pack
#3
Introduction and conclusion revised
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25/01
PowerPoint presentations; Meetings Workshop; Final Review
Course pack
PowerPoint presentation – final report
30/02
Final Exam
Course pack

Faculty: Arts & Sciences.

Department: English.

Grade: Undergraduate.

Majors: Business and Humanities and Social Studies.

Study Fileds: Accounting, Business Administration, English Language and Literature, Finance, Management, and Marketing.

Course Year: 2.

Course Program: UNYT.

Scheduele: Mon. 10:00-13:00 Room B2-B

Instructor: Genci Shehu

Credits:

Prerequisite: Composition II